More Signal, Less Noise

Google worries about delays of more than 400ms, not least because the more we click, the more they know, and the more they know, the faster they will lead us into their trap.  Google’s business model is to push our buttons so will will click their buttons: to figure out “what we want” in consumer terms, to entice us to click through to their advertisers, because when we do so they make money. Good for them.  I love using Google, it’s truly fantastic and I use it every day, but that doesn’t mean I have to let them sweet talk me...